As much as I adore videos with massive budget and production; the kind that pulls out all manner of fireworks, cameos, wardrobe and big dance numbers (I'm sure y'all know what I'm talking about), I really really love that Egyptian Hip Hop have gone down the straight forward, un-fussy route for their first video of 'Wild Human Child'.
It's simple. The EHH lads are jamming out the track (which is a super cleaned up, polished version of the demo I have, grab it below, from back when it was called 'Fresh') - which, in actual fact, now sounds really really great.
And if you haven't already, go check the piece and interview (and drawing!) we did on them a while back and cop some more tracks too. Now check the video and listen to 'Fresh' turned out as 'Wild Human Child' below:
The only concession to even vaguely camping it up being the atmospheric camera angles and lighting - well, there are a couple of spotlights beaming at the camera from behind the drums. Otherwise, it's all pretty po-faced, except for drummer Al P's numerous face obscuring accessories and his use of mittens, a blankie and poor little plant as part of his drum kit. I'm really starting to feel the youthful, pimply and hopeful (yet otherwise deadpan and perhaps quiet) joy about their future as perfectly exhibited by the opening (and unmasked) shot of Al P:



















