Say hiya to the mermaid queen, Emma Mulholland! Freshly graduated from Sydney's TAFE (from which a big chunk of Australian design talent emerge from aaand - here's a tidbit for you - where I dropped out from after 3 months due to extenuating circumstances), Mulholland showed her collection at Fashion Week last month to much fanfare. A favourite from the new generation collections, Mulholland's aesthetic follows in the footsteps of Luke Sales and Anna Plunkett's legendary label, Romance Was Born (with whom she has interned with) in the fact that it's bright, outlandish and not a little bit brilliantly mad. Besides her own work, Mulholland juggles work with doing special custom work with cult streetwear label Ksubi.
Before I slam you with the lookbook for her SS 11/12 collection, check this cool teaser film she made featuring her model muse and Australian fashion favourite, Rachel Rutt. The soundtrack is written by the talented Nicky of Van She fame, who turned out a track that I think is absolutely killer - a crying shame that it only lasts 1 minute and 51 seconds.
Her work is very distinct from the usual fare shown at Australian Fashion Week, an incredibly refreshing collection from someone who obviously enjoys tripping out the fantastic in their designs. Balinese friendship bracelets, Aztec prints and references to the unique and rich cultures of the Samburu tribe of Africa as well as the people of Papua New Guinea inform her collection. Though none of that will really describe the very serious fun of her aesthetic, which simultaneously manages to be quite mature and very wearable in it's shapes. Here are some of my favourite looks/pieces, but definitely check out the full gallery below those, because Emma Mulholla-back-girl is one to watch!
Check the rest of the very cool lookbook in the gallery >>














