Wednesday // June 15, 2011 at 17:19 // filed under Music
Fuck Cheryl Cole and her American TV Drama, we are obsessed with another Girl Aloud. One that we’ve never thought we would be - frankly, I’ve never thought I’d be obsessed with any of them - especially not in 2011, but anyway... Nicola Roberts, the youngest and most awkward of the girls, went solo and her debut single is the shit.
Flash Content- [mp3]
Produced by Diplo and Dimtri Tikovoi, ‘Beat of My Drum’ is stupid, fun and sticky. Think The Ting Tings before getting utterly annoying, Yelle and... Major Lazer. Yes, most of the sounds and structures can also be heard on ‘Pon de Floor’, the same song that Diplo and Switch sold to Beyoncé for her latest album, but, as opposed to ‘Who Run the World (Girls)’, this track wasn’t born underground and (badly) adapted to pop. It’s that same kind of monotonous track that you are constantly listening to on the radio, only sparkled with cool drums and weird samples.
The chorus is so simple, it’s almost impossible not to compare with all the songs that decided to spell words in a cheerleader type way, because, frankly, all they're doing is spelling “L-O-V-E” and singing the line “Dance to beat of my drum” with a military drum in the background. Of all the songs that go down that path, the one that this reminds me of the most is Gwen Stefani’s “B-A-N-A-N-A-S” break in ‘Hollaback Girl’. Coincidentally or not , Diplo remixed this early in the game and it still maintains as one of his biggest mainstream remixes.
But back to Nicole. While her music is probably the best pop thing we’ve heard this year, the video is a bit... awkward. Her hair looks alright and her wardrobe makes her look fun and young, but her inability to dance and to change her facial expression kinda ruins it for me. Not in a “OMG, this is garbage” kinda way, just in a way that won’t make her a threat to any other big girl in pop, even with music produced by Diplo, Metronomy and Dragonette.
So woman up, Nicola, go rehearse faces and dance moves in the front of the mirror, to prove us wrong by overlooking you and your entire career.