Magazines printed on matte paper get us every time. Matte is the new glossy y'all, and has been for some time in the publishing world. For some reason, matte paper murmurs arty, meaningful and couture dahlings, in the same way that glossy often yells pop culture, fast and highstreet.
Enter Gudi in all it's weighty, matte glory. Gudi is devoid of any words in it's pure full bleed content (aside from the credits at the very back end of the magazine) and is possible thanks to Nike Sportswear. Gudi has a sumptuous abundance of otherworldly colour and b+w photography, as well as illustrations and plenty of mixed media. It's a richly textured collation of work from the cream of Brazil's crop in fashion and art.
Although the lush-ness of the magazine's Amelia's-esque approach is gorgeous, the absence of text leaves the publication in danger of lacking coherence, despite each contributors' segment being visually connected. Besides the common moody atmospherics, there seems to be no related theme except art for art's sake. Not that there's a problem with that, perving on lovely images, extracting your own meaning from them, or simply taking pleasure in looking is absolutely fine.
In this case, the works speak for themselves and drawl "ART. Arrrt. Art. "
Check Gudi online here, and some (shitty) scans below, but there's nothing like physically flicking through it, a beautiful publication worthy of taking centre stage on your coffee table.
















