Interview // The RAPTURE
Interview // The RAPTURE
Interview // BEST COAST (#2)
Interview // BEST COAST (#2)
Gratuitous Burger Post
Gratuitous Burger Post
Diplo Gets His Vogue On
Diplo Gets His Vogue On
Beyoncé - 4
We swear this isn't an ironic listening. We love Beyoncé and 4. OK, we might unironically skip straight to track 5, 'Party', produced by Kanye West and with rap by Andre3000, because we ain't no stay-home-mums that need all those ballads about being broken hearted and finding the right person. But, after that, the album turns into a beautiful compilation of classic r'n'b, soul and a bit of sweat-inducing booty tracks - not too many though - that sound surprisingly courageous considering the actual state of pop music. And for that, we bow down and hail Queen B. P.S. Get the deluxe version, for those extra couple of amazing tracks.
The name of this label has been interpreted in many ways; from 'bass-seekey' to 'base-ike', but the correct way describes exactly what this label is about: BASIC. Bassike delivers easily breezily cut staples with an interesting little twist that keeps them from being your run of the mill. For those that live in climates like that of Australia (where Bassike hails from) or Brazil, you'll know how easy it is to make fashion faux pas when the weather gets hot and the prospect of wearing anything but a bathing suit becomes slightly unappealing; Bassike is all and everything you need.
Game of Thrones
Before watching HBO's Game of Thrones, I assumed the series would tend a bit more towards the blood-dripping Danish movie Valhalla Rising rather than fairy-tale stories a lá 'Lord of the Rings'; and for that I didn't really like the series at the beginning. But slowly, I found myself submitting to tales of bad kings, midget juggernauts, savage warriors and... dragons. And that happened probably because there aren't exactly good guys and bad guys here, like there are in Tolkien stories - and that is, of course, a simplification of his work. Another reason I relented to this series is because of the intriguing political backstage element that leads to the ever-happening dance of thrones. Oh, and did I mention the gratuitous nekkid-ness?
The Norfolk // Sydney, Australia
Of the slew of new spots having opened up in Sydney in the last six months, The Norfolk on Cleveland St in Surry Hills has been one fated with success. Owned by some of the same kids that have brought The Flinders back to life (and currently, it's incredibly quick onset of 'The Norms'), you'll undoubtedly find The Norfolk rammed with all kinds, vying for a bite, a beer and a spot in the garden out back. The aim of the game is to cultivate Aussie pub culture at it's best; and it's doing a pretty decent job so far - if only you could get a table!
Super Sad True Love Story
Super Sad True Love Story is the third book from the writer of the best selling Absurdistan, Gary Shteyngart. Incidentally, I read him name dropped in Flavorpill's Ultimate Hipster Reading list and in the same sentence as James Franco (they're buds, apaprently) just before I finished his latest offering. Don't let any of that put you off, or take away any of the sad scary brilliance of Super Sad True Love Story; written from the perspective of one 39 year old Lenny Abramov, son of Russian immigrants and in love with the impossibly cute and cruel Eunice Park. A satire that cuts to the bone, Super Sad True Love Story is exactly it's title. And it's good.
About us


IM // UR is a website with a blog mentality. We are a platform to showcase creativity.

WHAT: We scout and get involved in all that is happening in contemporary emerging art/music/fashion and pop culture on an international scale; from breakthrough talent pushing the boundaries to the long standing inspirations for creatives everywhere. We cut the edge instead of just standing on it.

We think what we do is a type of anthropology that not only documents the zeitgeist, but helps to define it.

WHY: We aim to express opinion freely, to support creativity that we find inspiring and to get a deeper insight on the people that it comes from. We are all looking for something whether we know it or not; be it the newest sound, the newest fashion, the next experience, the newest direction that our lives can take. This is an exploration of all those things and the people who are actively doing so.

WHERE: IM//UR is an international affair coming out of London, UK and Sao Paulo, Brazil; but it is a globally roaming entity that is interested in the latest emerging from all corners of the world.

WHO: IM//UR is Raphael Caffarena (Brazil) and Christel Escosa (UK). Raphael is a music journalist in Sao Paulo and currently writes for major Brazilian music trend portal He also previously maintained popular music blog and is regularly seen interviewing, partying and DJing with the coolest acts to stop by in SP. Christel is an Australian raised and now London based freelance fashion/music/art and culture writer who is currently rollering around for various internationally distributed hi-end and independent fashion and music publications. Like Raphael, she is regularly seen interviewing, partying and faffing in different cities. She was previously music and online editor of cult publication Amelia's Magazine, and then moved to become staff writer and Director of Promotions at 'Sup Magazine. Both are full-time bizzatches.

Gratuitous Burger Post
This is all so amazing and I'm hungry...
The Superions and an Xmas joke
I missed Schneider during 2000...
MTV CK ONE Brazil // ft Sky Ferreira
HELLO... !!! IZ ANYONE HOME... ?!...
HIYA // Chad Valley
Thanks for letting us know...
HIYA // Chad Valley
great post! big love for hugo I was...