IM // UR

To say that Local Natives are this year's Fleet Foxes isn't wrong, but not that right either. Local Natives are softer, brighter and lighter than their widely critiqued sort-of-counterparts. Gorilla Manor is a delicious debut that should be listened and loved for its own merits and there are 12 of them here; from the beautiful single 'Airplanes' to the epic journey of 'Stranger Things'. For fans of harmonic vocals, delicate guitars and gorgeous layers (and I bet there'll be a lot of you).

WE // R \\ WEARING

You know about FAJ right? That's Fanny and Jessy as they are also known, and this duo have one of the coolest young labels coming straight out of London. They debuted their first range last year entitled 'I Hope You Die Soon' and they're also responsible for the infamous tee of the same name (and it's sibling, 'Suck It You Fuck') which I actually often find gets quite a warm reaction despite it's sentiment. This month they're showing their hotly anticipated sophomore collection for AW 2010 which no doubt will be full of their trademark wicked humor and edge. Definitely ones to watch.

WE // R \\ WATCHING

Honestly, who isn’t? The sixth and final season of Lost, one of the best series ever created, just started and we are sure spending more time talking, reading and thinking about it than watching it. Well, from what we read some mysteries won’t be answered (the real meaning of the numbers, anyone?), but if there's something we've learned from accompanying Locke’s island friends (and enemies) is that the travel is always more enjoyable than the actual place it’s taking you to. Well, not if the smoke monster is trying to kill you.

WE // R \\ GOING

The latest station on the Drunky Town train line is in Sydney, Australia at a little club in the Spanish Quarter (actually it's just two Spanish shops next to each other on the same street or something like that in the CBD) called GoodGod, which plays host to soirée of the moment, Slow Blow. Word has it that in January, Karen O crashed Sydney's current cool kids party, but to be honest by that time everyone was too busy dancing and cutting loose in D-Town to care. And that's the true mark of a good time - when you find yourself twirling about without a care in the world. Or it could just mean you're trashed. Heh.

WE // R \\ READING

You know those films where there are all these supposedly 'intertwined' stories and lives? Quite a cliché concept for both books and movies I suppose, but rarely does it really resonate in either medium. David Mitchell though (not the Peep Show one) manages to spin tales into tightly woven rugs that are quite fantastical yet believable, moving without being overly sentimental, eclectic and incredibly entertaining. He also writes straight narratives too, with just as much panache and verve. I just (re)read Number9Dream though any and all of David Mitchell's books are highly recommended...and he's got a newie coming out this year. EXCITEMENT.

About us

IM // UR is a website with a blog mentality. We are a platform to showcase creativity.

WHAT: We scout and get involved in all that is happening in contemporary emerging art/music/fashion and pop culture on an international scale; from breakthrough talent pushing the boundaries to the long standing inspirations for creatives everywhere. We cut the edge instead of just standing on it.

We think what we do is a type of anthropology that not only documents the zeitgeist, but helps to define it.

WHY: We aim to express opinion freely, to support creativity that we find inspiring and to get a deeper insight on the people that it comes from. We are all looking for something whether we know it or not; be it the newest sound, the newest fashion, the next experience, the newest direction that our lives can take. This is an exploration of all those things and the people who are actively doing so.

WHERE: IM//UR is an international affair coming out of London, UK and Sao Paulo, Brazil; but it is a globally roaming entity that is interested in the latest emerging from all corners of the world.

WHO: IM//UR is Raphael Caffarena (Brazil) and Christel Escosa (UK). Raphael is a music journalist in Sao Paulo and currently writes for major Brazilian music trend portal RRAURL.com. He also previously maintained popular music blog theputzfactory.blogspot.com and is regularly seen interviewing, partying and DJing with the coolest acts to stop by in SP. Christel is an Australian raised and now London based freelance fashion/music/art and culture writer who is currently rollering around for various internationally distributed hi-end and independent fashion and music publications. Like Raphael, she is regularly seen interviewing, partying and faffing in different cities. She was previously music and online editor of cult publication Amelia's Magazine, and then moved to become staff writer and Director of Promotions at 'Sup Magazine. Both are full-time bizzatches.